For data-driven B2B digital marketers, email databases packed with contact information, lead creation tools, and automation capabilities are the ideal environment.

Continue reading to find out more about B2B digital marketing and why email databases are a crucial component of every fruitful campaign.

Digital Marketing: What is it? Why is it Crucial?

All marketing activities that take place online are referred to as digital marketing, often known as online marketing. To engage with new and current consumers, digital marketing makes use of internet channels including search engines, social media, SMS, websites, and email.

There is countless creative potential in digital marketing. There are several forms of digital marketing, including:

  • Social Media Marketing
  • Affiliate Promotion
  • Optimization for Search Engines (SEO)
  • Internet PR
  • Retargeting Marketing
  • Featured Content Email Advertising

The internet is the finest way to provide your company with the exposure it needs to attract clients. In fact, recent research indicated that in only the last three years, "continuous" internet usage has climbed by 5%.

Digital marketing is crucial, of course. Consumers congregate there...

You may engage for prospect lead generation anytime they are online with the use of digital marketing, which also enables you to accomplish highly targeted outreach and raise brand recognition within your target market.

Inbound Marketing vs. Digital Marketing

The description above sounds a lot like inbound marketing, doesn’t it?

Yes, there are similarities between inbound and digital marketing. However, there are some significant distinctions between the two processes.


Any marketing strategy used to accomplish a short-term goal on a digital platform is collectively referred to as "digital marketing" (like boosting website traffic or improving online visibility).

On the other side, inbound marketing is a marketing approach with clear guidelines and best practices.

Short-Term Goals + Brand Awareness = Digital Marketing Long-Term Goals + Qualified Leads = Inbound Marketing

Digital marketing offers the strategies and resources to assist you to accomplish inbound marketing as a broad marketing technique.

Use email databases to improve your B2B digital marketing strategy. Email contact information is the most pertinent type of contact information when you are online addressing your ideal consumers.


According to a survey by Adobe, working professionals check and manage their emails for 6.3 hours each day. According to the study, Americans are "very well addicted to email".

One of the most popular means of communication and cooperation is email, which is also a quick and effective way to communicate material with B2B customers. A world of functionality and lead creation is waiting for you when you combine your digital marketing efforts with an intelligent email database!

Let's be more precise...

The following are the top 4 justifications for using an email database in conjunction with your B2B digital marketing initiatives:

1. Email Databases Improve Personalisation

Disclaimer: the greatest email databases contain more information than just a few names and email addresses.

The top email databases contain a range of data, including:

  • Title
  • Company Information
  • Location (City, Post Code, Address)
  • Technologies Used
  • Account History

This thorough information may assist you in personalizing email subject lines, editing copy on landing sites and adverts, and developing more useful opt-in forms for email subscribers. There is countless creative potential in digital marketing.

Without correct client data, personalized digital marketing is impossible, yet email databases give these priceless data points at your fingertips.

2. Email Databases Reduce Expenses

The expenditures might quickly mount if you are seeking outside for resources to launch an email marketing campaign.

For every 1,000 email addresses, a standard B2B email list can run you anything from $100 to $600! (Aside from the fact that these third-party lists frequently produce inferior quality data and poor email deliverability, which can harm the reputation of your sender.)

Access to email databases is now much more accessible, and many of them offer startups, Fortune 500 corporations, and everything in between monthly subscription services.

3. Keeping Clean Data Made Easier with Email Databases

Your B2B client data degrades quickly if it is kept in an excel spreadsheet. According to a Gartner survey, 40% of corporate data is unreliable, lacking, or missing.

Using soiled data also makes it impossible to create digital ads that increase conversions.

Email databases encourage effective email cleaning and data augmentation techniques. The most reliable email databases provide you with up-to-date data and reliable contact information. Additionally, they link with your CRM to reduce data deterioration and entry mistakes.


Clean email databases increase trust in your company's database and let B2B marketers run data-driven campaigns, whether for downstream research or revenue creation.

4. Email Databases Encourage Data Democratization

When all employees inside your firm have access to digital data, this is known as data democratization.

Using an email database removes access restrictions for your entire company. In order for your digital marketing team (as well as other marketers, SDRs, AEs, recruiters, developers...everyone!) to make data-driven choices, it stores crucial consumer data in one location.


Lists of email addresses are only one component of email databases. When you pick and use the best ones, your effective marketing plan may reach whole new heights thanks to these digital marketing tools!

The ideal database for digital marketers to discover relevant emails (and phone numbers!) is Leadsly's B2B database. In our contacts database, we have approximately 156 million precise emails for prospects from 30 million international corporations.

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